MROCs and Innovation
In the December 2009 edition of Research World, Gwen Ishmael and Michael Richarme give six (6) recommendations for making MROCs work for product innovation. It is worth a read. Summary: 1. Start with a...
View ArticleStrategic Foresight
I have believed since the late 1990s that there will eventually be a merger of market research with the more future-oriented “strategic foresight”. In fact, you can read my thinking about this here....
View ArticleInnovation and Design Communities
One of the futures of market research could be managed crowdsourcing. I’ve been thinking and writing about this idea now for a while and I believe that the model for this market research future exists...
View Article“Foresight”
We’re hearing the word “foresight” quite a bit today here at the ARF’s Industry Leader Forum. As I’ve noted in a previous post, I think the word is being used in a general way to mean “thinking ahead...
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